In the first of our speaker profiles ahead of the BSB’s 2017 Spring Conference, John Prendergast tells how Andy Clegg rose over two decades from humble beginnings to the top of his field.
This year’s keynote speaker at our spring conference will be Andy Clegg. Currently the category manager for bakery at Morrisons, he has had a career in the retailer’s bakery category spanning more than two decades and several different roles.
Starting out as a buyer for Norfolk-based department store Roys, Andy began his career in the grocery, rather than bakery, category, with responsibility for purchasing from a range of FMCG suppliers.
In 1994, Andy moved to Morrisons, initially continuing as a buyer in the supermarket’s grocery category, before transferring to bakery and cakes in 1996.
It was here that Andy really made his mark on the company, in particular by working on major integration projects including the retailer’s acquisition of Safeway in 2004 and Rathbones bakery in 2005. Integrating Rathbone’s into the Morrisons supply chain was just the beginning of a complete transformation of the company’s bakery category.
Leading the In-store Revolution
By 2009, Andy had overseen an expansion of the bakery apprentice scheme, ensuring that Morrisons trained and supported an upcoming generation of budding bakers. Under Andy’s stewardship, the bakery category had seen above expected growth in its year-on-year sales for both plant and artisan products.
Later in that year, the retailer would extend its local flour scheme using locally milled flour in bread made by each of its 500 in-store bakeries, as well as reaching the FSA’s salt targets for bread almost three years ahead of their imposition in 2012.
In June of 2012, Morrisons relaunched its in-store bakeries under Andy’s stewardship, with more of a focus on artisan products. The revamp included 30 new lines and changes to more than 40 existing recipes.
It didn’t take long for the new focus to show real results, with Morrisons awarded the BIA for in-store bakery of the year in 2013. Continuing to build on the success of the category, Morrisons again saw above expected sales for their in-store bakeries, returning to the BIA last year to be crowned as in-store bakery of the year 2016.
At our conference in April, Andy Clegg will reflect on this journey, sharing his unique lessons and insights from transforming both the image and the substance of a big-six in-store bakery operation. His presentation will focus on the achievements of the team in obtaining the award for the second time, as well as possibilities for the future of in-store bakery.