Highlighting two more key speakers at the 2018 BSB Autumn Conference Driving Business Forward
Welcome to the third BSB Autumn Conference update. Following on from our futuristic technical speakers Stan Cauvain and Lin Carson, this time we focus on two food-to-go successes, one retail and one foodservice, both with great formulas for growth and success, both ready to give delegates plenty of ideas to match our conference theme: Driving Business Forward. Warrens’ Journey to Success by Alexandra (Alex) Martin, Director of Retail Operations
Alexandra (Alex) Martin is Director of Retail Operations at Warrens Bakery in Cornwall, a role she has held for the past five years during which time growth at Warrens has powered ahead, growing by approximately 10% this year, at a time when many shops are standing still. Warrens’ range comprises savouries, breads, sandwiches, sweet baked goods and cakes.
With two bakeries in the South West it now has 52 equity stores. Warrens also has 21 franchise outlets across the UK but aims to reach a 2018 target of 40! But why is it so successful? Alex Martin will reveal some very interesting ideas.
A selection of Warrens’ wide range of products
Speaker bio: Alex comes from both an educational and career background in catering and hospitality. She has worked for big names such as Granada, Pizza Hut and Compass. Alex was head-hunted for the Retail Director role at Warrens Bakery where she has now been for five years, pioneering many changes supported by Warrens’ management. She says: “Watching an initiative be brought to life, giving people new skills, empowering them to make the right decisions, oh, and happy customers – those and my family are my motivation!”
Sustaining Future Growth in Food to Go by Jonathan Scoffield, Divisional Marketing Director, Greencore Food to Go
Jonathan Scoffield is Divisional Marketing Director of Greencore Food to Go, which recently posted some great results. But everyone looks for growth to be maintained and with the challenges of the market, not to mention Brexit, Jonathan’s talk on Sustaining Growth in Food to Go should be of interest to all. He says: “I will focus on the dynamics of the food-to-go market, what consumers are looking for and ultimately how to deliver future growth. I will emphasise the importance of understanding and delivering against consumers’ needs and demonstrate the key role that the baking industry must play to support this growth.”
A selection of Greencore’s Food to Go products
Speaker bio: Jonathan has been Marketing Director of Greencore’s UK Food to Go Division for six years. Employing around 8,000 colleagues in the UK, Greencore FTG manufactures a wide range of sandwiches, salads and sushi for many of the UK’s leading food to go outlets. Jonathan’s remit extends across consumer insight, strategy, innovation, newness and marketing. Prior to joining Greencore, he worked as a marketing consultant for numerous food retailers and manufacturers, including Northern Foods.
Contact the Society
British Society of Baking
Oxon OX27 0EX